Luxury watch brand unites two Bollywood icons in a stylish new campaign that blends timeless elegance with contemporary flair
Bollywood duo bring humour and charm to Airbnb’s latest ad emphasising thoughtful hosting over formal check-in rituals
The homegrown beauty brand marks its first full-scale film integration, blending product placement with pop-culture storytelling
From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but also sparked widespread conversations
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Guest Column: Anirban Banerjee, Senior VP & SBU Head (Batteries and Flashlights), Eveready Industries India Ltd. writes about how evolving nature of brand collaborations on...