Tags STORY
BRAND JOURNEY
IPL is key for mass media digital penetration: B Thiagarajan

In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL....

By Sohini Ganguly

Marketing Moments
Blue Star unveils summer campaign with Virat Kohli

The campaign has been conceptualized and executed by FCB Interface

By Team PITCH

Marketing Moments
Blue Star’s launches New Campaign Featuring Brand Ambassador Virat Kohli

The campaign has been crafted by FCB Interface Blue Star Limited, India’s leading air conditioning and commercial refrigeration company, is....

By Team PITCH