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Marketing Moments
Sponsors show trust in news genre despite ratings blackout; here’s...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a....


Marketing Moments
Two months into BARC data blackout: Are news channels happy...

The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting....

By Tasmayee Laha Roy

Marketing Moments
There is high support & goodwill to ensure BARC currency...

Lulla, CEO of BARC India, addresses key topics such as TV viewership....

By Naziya Alvi Rahman

Marketing Moments
Over a month into BARC blackout, news genre sees no...

Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year It was....

By Tasmayee Laha Roy