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The new logo celebrates an enduring legacy while marking a new chapter in its journey towards modernity and global growth
The campaign “Kya Baat Hai Ji!” is to strengthen UP market
Neha Rao, Vice President – Marketing, Bikaji shares how the company is leveraging gratification to engage consumers, capitalizing on Amitabh Bachchan's presence and more
Brands like Bikaji, Bikano, Haldiram’s are pulling out all stops to dish out delectable campaigns to whet consumer appetite for snacks in the festive season