The flagship brand campaign centres on ‘Trust’ as its emotional anchor, while evolving the narrative to spotlight the individual’s role as the primary protector of...
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The campaign introduces Allu Sirish into its Rohit Sharma – Ritika Sajdeh Brand Universe
Rahul Talwar, CMO, Axis Max Life Insurance, talks about building trust through emotionally intelligent storytelling, balancing traditional and digital media, localizing for cultural contexts &...
Rahul Talwar, Chief Marketing Officer, Axis Max Life Insurance, talks about the rebranding of Max Life Insurance to Axis Max Life Insurance and how it...