ai-technology

You have to optimise for intent; that means understanding behaviour at a granular level, say experts as AI tools like ChatGPT and Gemini transform search...

While AI-generated ads are undeniably efficient and often awe-inspiring in execution, many leaders believe they are still rooted in imitation

Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products Limited, discusses using AI to boost reach and engagement with consumers at...