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‘Idea behind 7Up’s global sonic identity was to create the sound of ultimate refreshment’

‘Idea behind 7Up’s global sonic identity was to create the sound of...

  • by Simran Sabherwal
  • September 23, 2025

Rajeev Raja, Founder & Soundsmith, BrandMusiq, takes us through the journey of creating the first global sonic identity for 7 Up, how sonic identity can...


7UP and Spotify bring science and sound together with composer Anirudh

7UP and Spotify bring science and sound together with composer Anirudh

  • by Team PITCH
  • March 28, 2025

The campaign has been conceptualised and executed by Leo India


Ranbir Kapoor is the new face of 7UP

Ranbir Kapoor is the new face of 7UP

  • by Team PITCH
  • December 18, 2023

Ranbir Kapoor will be seen elevating 7UP’s ‘Super Duper Refresher’ positioning in India


“Think Fresh" Is The Mantra For This Summer, Says 7up And Fido Dido

“Think Fresh" Is The Mantra For This Summer, Says 7up And Fido...

  • by Team PITCH
  • April 05, 2021

Beverage brand unveils latest TVC in its ‘Think Fresh’ series This summer, 7UP®, the refreshing clear drink with Natural Lemon flavor is all set to...


7 Up tops exclusive brands list on regional sports channels for IPL: TAM Adex

7 Up tops exclusive brands list on regional sports channels for IPL:...

  • by Sonam Saini
  • November 09, 2020

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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