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Romance or Rebellion? Cadbury’s two-sided Valentine’s Day game

Romance or Rebellion? Cadbury’s two-sided Valentine’s Day game

  • by Soumya Gawri
  • February 16, 2025

From Cadbury Dairy Milk's “Say It With Silk” campaign to 5 Star's “Destroy Valentine’s Day”, the brand has always reinvented with the Valentine’s Day playbook,...


Join 5Star’s Nothing University to become future-ready by ‘Doing Nothing’

Join 5Star’s Nothing University to become future-ready by ‘Doing Nothing’

  • by Team PITCH
  • December 06, 2023

In a world where AI is making everyday jobs easier, Cadbury 5Star recognizes the need to help people skill themselves in the most important expertise...


Mondelez India launches the Super-Delightful Cadbury 5Star Oreo

Mondelez India launches the Super-Delightful Cadbury 5Star Oreo

  • by Team PITCH
  • March 11, 2021

The launch will be supported by a 360-degree integrated marketing communication Mondelez India, the makers and bakers of some of India’s favourite snacking brands –...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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