Jabir Merchant, who has over two decades of advertising and media experience, has been appointed as Chief Revenue Officer

RPSG Lifestyle Media announced the appointment of Jabir Merchant as its Chief Revenue Officer.With over two decades of advertising and media experience, Jabir Merchant joins the group from Conde Nast India, where he was on the leadership team serving as the Chief Digital Officer, successfully driving revenue initiatives across traditional and non-traditional media channels, and working in the luxury and lifestyle space.

Speaking about his appointment,Avarna Jain , Chairperson of RPSG Lifestyle Media, said, “A new lifestyle media company like ours with a fresh outlook needs a revenue driver who understands the power of legacy media and the immense potential of digital. We welcome Jabir Merchant on our team and wish him the best.”Jabir Merchant said, “The RPSG Group's decision to build a business focussed around luxury and lifestyle could not be better timed. As India's economy grows rapidly, the Indian consumer is turning more discerning. They are placing greater value on brands and products than ever before. At RPSG, under Avarna Jain 's strong leadership, the investments into legacy media, events and experiences, digital-first platforms, building unique IPs via music, video, and influencer-led talent, places the group in a uniquely advantageous position to drive ascendancy in these spaces."Jabir Merchant joins the group on January 15, 2024.