CNN partners with Brandwidth Mediaè to expand digital distribution

Brandwidth Mediaè has entered an agreement to represent CNN’s Content Sales and Licensing business for digital platforms and publishers in the dynamic South Asia region.
Working on behalf and in partnership with CNN International Commercial (CNNIC), Brandwidth Mediaè will enable publishers and platforms in the region to access and utilise CNN’s content for digital usage and video on demand (VOD). This includes the diverse markets of the Maldives, Sri Lanka, Nepal, Bangladesh, Bhutan, and Pakistan.

“We are happy to collaborate with CNN International Commercial to make their premium VOD / digital content available to publishers and platforms in South Asia, offering audiences greater access to world-class coverage of events that shape lives, along with the flexibility to enjoy globally trusted news programs at their convenience,” said Rahul Sood, Co-founder & Managing Director of Brandwidth Mediaè.

“The extensive VOD library features hundreds of hours of compelling content, ranging from flagship news programs like Fareed Zakaria GPS and Anderson Cooper 360 to a rich variety of CNN Specials, documentaries, and franchises. We are excited to work with CNN International Commercial to enhance their presence across the South Asian region by leveraging leading Telcos and OTT platforms,” added Rohit Jaiswal, Co-founder & Managing Partner of Brandwidth Mediaè.