OPPO’s ‘Hat-trick Ki Tayyari’ celebrates cricket with Reno15

OPPO India is tapping into peak cricket season with a new Reno15 Series campaign called ‘Hat-trick Ki Tayyari’. Timed around the T20 World Cup from 7 February and the lead-up to the IPL, the campaign features cricketers Tilak Varma and Arshdeep Singh along with digital creator and cricket commentator Sahiba Bali.

Instead of intense practice sessions, the films show a lighter, more relatable side of “preparation.” Each one opens with Sahiba asking, “Hat-trick ki tayyari kaise karte hain?” From there, Tilak and Arshdeep are pulled into playful, slightly chaotic challenges  including games like Twister and old-school favourites like Pithu (Seven Stones). The tone is fun and unscripted, built around banter, quick reflexes and the kind of off-field moments fans enjoy watching and sharing online.The campaign consists of four short films of 20 seconds each, rolling out between 29 January and 2 February across OPPO India’s social media platforms, with extended presence on YouTube and OTT. The first film is now live on Tilak Verma’s page,

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Kicking off the series with the same playful energy the campaign promises. The bite-sized format fits neatly into how younger audiences follow cricket today  through reels, clips and behind-the-scenes-style content as much as through live matches.The Reno15’s camera features are blended into the storytelling, shown capturing fast reactions, close-up expressions and high-energy moments. Tools like telephoto zoom, 4K 60fps video and AI-backed pop out are positioned as ways to capture spontaneous action smoothly, without slowing things down.

Commenting on the campaign, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said: “Cricket remains the most powerful cultural touchpoint in India, especially during the World Cup and IPL. With ‘Hat-trick Ki Tayyari’, we wanted to be part of that collective cheer - celebrating the energy and optimism that binds the nation. Tilak Varma and Arshdeep Singh embody the fearless, forward-looking spirit of India’s youth, while Reno15 reflects the confidence, self-expression and spontaneity that define young India, making the storytelling feel natural, relevant and culturally rooted. Together, they strike a rare balance between composure and playfulness, bringing credibility and relatability to the storytelling.”

With this campaign, OPPO leans into the way cricket is experienced off the pitch and on the phone screen — full of humour, personality and moments made to be shared.