In an attempt to expand its presence in India, Sony Pictures Networks India (SPNI) is looking for significant growth in the coming years in terms of subscriber base and revenue, Managing Director and CEO NP Singh said in a newsletter addressed to the employees.

The “experiences and lessons from FY24 are stepping stones for what lies ahead,”  N P Singh said in the communication.

“Heading into FY25, we are gearing up for a challenging year but are ready with our creative spirit and strong resolve,” he said, adding that the goal is to captivate audiences and boost subscriber base and revenue through impactful content.

Singh also said that SPNI is channelling investments into new shows, including on Sony LIV.

“Our strategy emphasizes driving organic growth and amping our market presence through strategic partnerships,” he said.

He also spoke about the successful culmination of Project Magenta. “This pivotal project, led by our Broadcast Operations and Network Engineering team, shifted our playout and uplink from Singapore to Mumbai, adding to another milestone to our palette.”

The newsletter also mentioned Ravi Ahuja, Chairman, Global Television Studios and President & COO of Sony Pictures Entertainment (SPE).

“Our goal is to deepen and expand our presence in India, aiming for significant growth in the coming years,” he said.

He further said, “At SPE, while we are not the biggest media company, our clear strategy and focused execution have allowed us to grow in a challenging business environment. Similarly in India, a competitive and ever-evolving market, the clarity of our focus will let us excel and make an impact.”

Among other plans, the newsletter also mentions starting a Pulse Survey on multiple platforms and having a Nukkad meet-up soon.

In January this year, Sony pulled out of the $10 billion mega-merger deal with Zee Entertainment Enterprises Ltd (ZEEL) and initiated arbitration against the company seeking a termination fee of $90 million.