Frenzy over Diljit Dosanjh’s concert floods the net with memes

Tickets sold out for seven cities in under thirty seconds. This exceptional feat is another milestone in Diljit Dosanjh’s soaring popularity. The record sales for the singer-actor’s India tour has taken over the internet too with social media being flooded with meme of all kinds.

Diljit Dosanjh Dil-Luminati tour is scheduled for early October and late November. Around 1 lakh tickets have been sold out within a minute. His live concert is literally as in demand as Taylor Swift’s Era tour that too broke multiple world records.

Apart from the meme frenzy, this also highlights the growing popularity of live events in India, strengthening India's M&E sector. In last year’s FICCI-EY report, it was revealed that the Indian M&E sector is expecting to reach INR 3.1 trillion by 2026. The live events market in India was valued at 88 billion rupees in 2023, and is expected to reach 143 billion rupees by 2026.

If you talk about live music concerts, attendance at music festivals in India has increased by nearly 82% in 2023, with 13.5 million people attending. Even the organized segment experienced a 20% growth, surpassing pre-pandemic levels. This growth was fuelled by government events, personal celebrations, weddings, and ticketed events, including various international formats and performances that took place in India.

Other than Zomato, HDFC is also offering exclusive tickets to their ‘Pixel Card’ owners. Diljit’s been quite the sensation, not only in India but the entire world. He also is credited for the growth of Punjabi music on the international platform.