American Eagle launches ‘Great Jeans for Everyone’ Campaign in India

American Eagle is honoring its denim heritage with the launch of its ‘Great Jeans For Everyone’ campaign in India, headlined by Bollywood’s rising stars Ananya Panday and Lakshya, who now join the brand as global ambassadors. The duo joins forces with American Eagle as the brand continues to strengthen its position as a leading destination for effortless, everyday style and great jeans.

Captured by director Collin D’Cunha and photographer Sasha Jairam, the campaign embraces a warm, effortless aesthetic that feels true to India’s youth, showcasing authentic style and great-fitting denim designed for everyday wear.

 Sharing her experience, Ananya Panday said, “Being part of this global campaign feels like a day pulled straight from my off-screen life – easy fits, nothing fussy, and jeans that actually move with me. American Eagle gets that balance of comfort and style so right, and that’s why these pieces feel like my everyday wardrobe.”

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 Adding to this, Lakshya said, “Comfort is everything for me, and American Eagle really nails that. Their jeans feel lived-in from the start - you can run around, hang out, shoot, travel - and never feel restricted. This campaign let me be myself, and the jeans fit perfectly into that vibe.”

 Speaking on the campaign, Yatin Athale, Brand Head, American Eagle India, said, “American Eagle continues to lead the global conversation on jeans, and India has become one of our most exciting growth markets. By partnering with Ananya Panday and Lakshya, two of Bollywood’s most dynamic young talents, we’re reinforcing our strategy to stay at the center of culture and deepen relevance with the Indian consumer. As we complete seven years in India, our focus is on delivering fashion-forward jeans that fit beautifully, feel great, and reflect the evolving style preferences of young Indians.”

The campaign reflects a return to essential denim dressing and highlights what American Eagle does best: creating great-fitting jeans that make customers look and feel good. Building on this, it showcases each ambassador in the brand’s signature styles, including the Ex Boyfriend Fit and Baggy Wide Leg worn by Ananya; while Lakshya is featured in essential men’s silhouettes such as Original Bootcut and Baggy Loose, reinforcing the ease and versatility at the heart of AE.

The Campaign was launched with an exclusive guest-lister event in Mumbai, followed by an impactful digital led media & associations and Cinema focused in India. The campaign will also feature in key global markets- especially those where Bollywood is a big culture driver.