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Anti Scam Shala leveraged the eco-friendly practice of using newspaper pouches by embedding them with anti-scam comics

India bagged 3 shortlists in Glass: The Lion for Change category at Cannes Lions 2024 from among 165 entries

The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets

The team comprises Anandi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal

This move comes after Aalap's departure from Dentsu Creative