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Despite a 10% and 8% degrowth in ad volumes for Telugu and Malayalam, South India's overall share of print ad volumes saw only a marginal...
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FMCG, beauty, technology and tourism are key brand categories partnering with influencers to drive awareness and engagement in the southern states of India
A razor-sharp grasp of minuscule cultural nuances and dedicated fan communities make Instagram influencers from South India highly popular among national and regional brands
Robust infrastructure, tech integrations and AI-powered dynamic creatives are expected to propel the growth of DOOH in the region