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ITC Matches & Agarbatti repurposing ad spends, 30-40% on digital: Gaurav Tayal

ITC Matches & Agarbatti repurposing ad spends, 30-40% on digital: Gaurav Tayal

  • by Simran Sabherwal
  • September 10, 2025

Gaurav Tayal, Divisional CEO - Matches & Agarbatti Division, ITC shares how the brand is betting big on premiumization and innovations to drive growth


Scent, sound and sips: How sensory marketing is stirring up Indian market

Scent, sound and sips: How sensory marketing is stirring up Indian market

  • by Team PITCH
  • November 28, 2024

From aroma-filled campaigns to delightful tactile experiences, here's a list of the most creative sensory marketing campaigns


Hrithik Roshan stars in Flamingo's new campaign

Hrithik Roshan stars in Flamingo's new campaign

  • by Team PITCH
  • December 07, 2020

Roshan features in an international campaign communicating the ideology ‘what you do, ultimately matters’ so very apt in the New Normal Ascent Meditech Ltd....


Jaquar Group unveils brand film for launch of its new range - Queen’s Prime

Jaquar Group unveils brand film for launch of its new range -...

  • by Team PITCH
  • October 23, 2020

The film has been conceptualized and created by Crescent Group Jaquar Group has launched a new range under Queen’s Prime. To announce the launch, they...


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    • October 27, 2025
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    Senco Gold & Diamonds launches Dhanteras special campaign with Kiara Advani

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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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