rasna

Rasna has announced the acquisition of the 90s beverage brand Jumpin. Group Chairman Piruz Khambatta lets us in on the brand's positioning, marketing mix and...

The new campaign highlights Rasna’s emotional connect and its functional benefits

Spicing up things this summer, Rasna, the world’s largest soft drink concentrate player with availability in 53 countries and 1.6 million outlets across India, today...