Kashyap Gala, Senior Vice President for Consumer Products, Pidilite shares why the company revamped its art and craft glue brand Fevicol MR & more
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Sandeep Tanwani, CMO, Pidilite Industries recounts the journey of Fevicol’s “Kaala Teeka” campaign for Kumbh Mela and the importance of marrying cultural insights with technology
Sandeep Tanwani, Chief Marketing Officer of Pidilite Industries, shed light on the evolving role of CMOs and the enduring success of Fevicol
Kavinder Singh to join the board as Joint Managing Director Designate
Fevikwik Gel’s new TVC is part of its broader marketing strategy, which includes digital campaigns, social media promotions, and other advertising initiatives
The campaign for Motomax Insta Shine has been conceptualised by Sideways
Partnership reflects brand’s messaging of long-lasting bonds and strength
Our pick of the ads that impressed us between June 16 and 30
The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group. It witnesses a gathering of the best minds in the...
Fevicol is the ultimate sticky brand. And building this brand took more than just vanilla advertising and there is much to learn from the Fevicol...
Dr.Fixit, from the house of Pidilite, unveiled its new TVC campaign featuring legendary actor Amitabh Bachchan. The TVC aims to create awareness among home owners...