Tags STORY
Marketing Moments
Brands in the Barbie world: Will the film's pink blitz...

With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy

By Nilanjana Basu

Marketing Moments
Invesco Oppenheimer fund buys 11% stake in ZEEL for Rs...

Essel Group had initiated the process of divesting its key assets, with an aim to repay all the lenders by....

By pitchteam