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Marketing Moments
Losing ad monies due to 'flawed' NCCS: Advertisers

The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and....

By Kanchan Srivastava

Marketing Moments
NCCS is broken, we need to move on: Shuvadip Banerjee

Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed....

By Kanchan Srivastava