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While broadcasters are pushing for a detailed study on ISEC's impact on television, the process has been delayed due to economic constraints, insiders have told...

The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say

Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed ISEC and how the new...