monsoon

At the core of the campaign was a simple insight: damp clothes, musty smells, and endless makeshift drying hacks are a universal pain point during...

While industry heads acknowledged Q1 as a challenging quarter with an unexpected weak summer & subdued consumer demand, they remain cautiously optimistic about the year...

The campaign features global dance sensation Quickstyle and Indian actor Shantanu Maheshwari and influencers Ruhee Dosani, Sheetal Perry, and Aakash Thapa