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‘Idea behind 7Up’s global sonic identity was to create the sound of ultimate refreshment’

‘Idea behind 7Up’s global sonic identity was to create the sound of...

  • by Simran Sabherwal
  • September 23, 2025

Rajeev Raja, Founder & Soundsmith, BrandMusiq, takes us through the journey of creating the first global sonic identity for 7 Up, how sonic identity can...

Intellion Offices by Tata Realty Debuts New Sonic Identity for Unique Brand Resonance

Intellion Offices by Tata Realty Debuts New Sonic Identity for Unique Brand...

  • by Team PITCH
  • April 15, 2024

Tata Realty & Infrastructure becomes the first company in the CRE space to launch their signature tune #SoundOfIntellion

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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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