Vinod Khandelwal Sr. GM (E-com head and Buying), Nilkamal Ltd shared insights on Doctor Dream’s brand-building, positioning strategies, expansion plans in line, synergies with the...
BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co. in 1965 with a single...
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year The OOH industry has had...
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI Hit hard by the pandemic, OOH media was grounded for...
Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process Festive...
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites,...
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions The cornonavirus pandemic has accelerated the...
Ashish Saksena, COO – Cinemas, BookMyShow, takes us through the brand’s ‘My Safety First’ initiative aimed at driving awareness about safety measures employed in theatres...
Sundeep Chugh, Chief Executive Officer & Managing Director - Benetton India Pvt Ltd, writes why every big and small effort matters to rout coronavirus from...
While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect...
Narayan, Head of Marketing, India, OnePlus, talks about the new product launch and maintaining communication with consumers during the lockdown In 2019, OnePlus was the...
Rajesh Ramakrishnan, MD, Perfetti Van Melle India, says that while many things will remain the same post-COVID, a few things will undergo permanent structural changes...
Tupperware, a conscientious global premium homeware brand based out of Orlando, US, is helping its consumers stay happy, safe and positive, during these...