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Localizing at scale while staying true to Gujarati storytelling: JOJO’s success strategy

Localizing at scale while staying true to Gujarati storytelling: JOJO’s success strategy

  • by Kanchan Srivastava
  • May 20, 2025

In an exclusive conversation with exchange4media, actor Dhruvin Shah, Founder & CEO of JOJO, shares his success story, strategy and expansion plans

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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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