Jayendra Gupta, Country Acting Marketing Manager and Integrated Media Manager at IKEA India, outlines how the retailer is localising its global vision to win Indian...
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In a conversation with e4m, Jayendra Gupta, IKEA’s Country Manager of Integrated Media, spoke about the brand’s strategic entry into Delhi NCR, evolving consumer behaviour...
Anna Ohlin, Country Marketing Manager and Jayendra Gupta, Country Integrated Media Manager, IKEA India discuss the brand’s festive campaign, retail strategy and focus on 'sleep'...