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After a premium luggage brand was accused of sourcing products from China, experts decode whether white labelling is as controversial as its made out to...

With 2-3x more ROI, this marketing approach allows brands to use influencers profile to run ads, creating a better connect with its target audience

The association reinforces the #DareToDoit Spirit

COO of Excitel Varun Pasricha shares why their latest OOH campaign ‘Drive Safely’ encourages people to not use the internet and how it will help...

Groupe SEB India’s flagship brand Maharaja Whiteline, has rolled out a new TVC and Digital Campaign “Khushiyon Ka Homemaker”. Conceptualized by Mash Percept, ...