Tags STORY
Opinion
2024 uncovered: Navigating the new wave of consumer-centric marketing trends

Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co writes about long-form content, premiumisation, creator economy, interactive content and voice search....

By Chaitanya Ramalingegowda

Opinion
Next-Gen Marketing: The Trends That Will Shape 2024 and Beyond

Guest Column: Prasenjit Basu, Head of Marketing at Voltbek Appliances India Ltd. explores the Future of Marketing in 2024 with....

By Prasenjit Basu