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From hype to backlash: After rocky start, will GPT-5 now sail smoothly?

From hype to backlash: After rocky start, will GPT-5 now sail smoothly?

  • by Team PITCH
  • August 19, 2025

OpenAI has updated its most recent model to include warmer responses, new settings, and compatibility for legacy models, following user feedback


GPT-5 launch stumbles, Altman assures 4o’s return as marketers explore horizons

GPT-5 launch stumbles, Altman assures 4o’s return as marketers explore horizons

  • by Team PITCH
  • August 11, 2025

While developers & AI optimists praised GPT-5’s leap in coherence over long text and ability to maintain context, agency leaders expressed concern over reliability of...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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