fmcg-ad-spends-2025

Home
fmcg-ad-spends-2025

Up 56%: How e-commerce pulled ahead in the advertising race

by Pooja Yadav
February 16, 2026

As per the dentsu-e4m Digital Advertising Report 2026, FMCG remained the top advertising category in 2025, but e-commerce stood out as the fastest-growing segment