e4m-digital-advertising-report-2025

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e4m-digital-advertising-report-2025

Programmatic buying surges to 42% share of digital ad spend: What’s behind...

by Shantanu David
February 10, 2025

According to the dentsu-e4m Digital Report 2025, programmatic advertising is expected to reach 44% (Rs 30,405 crore) of the digital ad market by 2026

Retail Media on the rise: What’s driving the trend?

by Shantanu David
February 06, 2025

According to dentsu-e4m Digital Advertising Report 2025, advertising on e-retail platforms accounted for 22.93% of total digital media spends in 2024, highlighting the rapid ascent...