Digital out-of-home advertising in transit hubs like airports and train stations are also creating avenues for real-time, dynamic content targeting, note industry heads
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According to the dentsu-e4m digital advertising report, social media has held the largest share of ad spends over the years, followed by online video, paid...
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As digital ad-tech evolves, experts anticipate an even larger share of total ad spending to be allocated to digital platforms in the coming years. e4m...
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Among the other main contributors to digital adex were travel & transport, consumer durables, and government & social organisations
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Programmatic advertising is projected to grow at a CAGR of 21.24%, reaching Rs 30,405 crore by 2026
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The dentsu-e4m Digital Advertising Report 2025 states that the ad industry in India is set to reach a market size of Rs 1,07,664 crore this...
The industry is estimated to reach Rs 62,045 crore by 2025, the report stated