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Marketing Moments
Disney Star-Viacom18 deal: How good a news for BCCI?

Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive,....

By Sonam Saini

Marketing Moments
Cricket media rights: Will broadcasters loosen purse strings?

Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may....

By Sonam Saini