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Shivam Puri calls for ‘Bharat-first’ approach to wellness marketing

Shivam Puri calls for ‘Bharat-first’ approach to wellness marketing

  • by Team PITCH
  • July 25, 2025

At e4m Health & Wellness Marketing Conference 2025, Cipla Health MD urges marketers to rethink strategies, puts spotlight on middle-class boom and missed opportunities


e4m Health & Wellness Marketing Awards 2024: Nestle, Cipla Health, Pentacle win top spots

e4m Health & Wellness Marketing Awards 2024: Nestle, Cipla Health, Pentacle win...

  • by Team PITCH
  • August 02, 2024

The other key winners are Havas Life Mumbai, Dr Reddy's Laboratories Ltd, Alembic Pharmaceuticals Ltd and Brandcare among others


You can’t make it as a brand without digital: Shivam Puri, Cipla

You can’t make it as a brand without digital: Shivam Puri, Cipla

  • by Team PITCH
  • December 01, 2023

At the e4m Screenage Conference, the Chief Executive Officer at Cipla Health Ltd spoke about the power of digital, and how digital is empowered in...


Cipla Health calls for review of Rs 200-crore media account

Cipla Health calls for review of Rs 200-crore media account

  • by Team PITCH
  • November 17, 2023

Madison is the incumbent agency


Cipla teams up with Pocket Aces for slice-of-life films on dispelling asthma myths

Cipla teams up with Pocket Aces for slice-of-life films on dispelling asthma...

  • by Team PITCH
  • September 11, 2023

The partnership marks the pharmaceutical company’s entry into alternative content formats


Cipla Health’s Cipladine debuts on TV with the ‘SkinKa 1st Aid’ campaign

Cipla Health’s Cipladine debuts on TV with the ‘SkinKa 1st Aid’ campaign

  • by Team PITCH
  • March 18, 2021

Shows its indispensable role in Indian households Cipla’s consumer health and wellness arm ‘Cipla Health’ has launched it’s first-ever TVC for multipurpose topical antiseptic –...


Ayushmann Khurrana is the new face for Berok Zindagi Campaign

Ayushmann Khurrana is the new face for Berok Zindagi Campaign

  • by Team PITCH
  • November 04, 2020

#BerokZindagi is back with its third chapter to encourage asthamatics to live life limitlessly CIPLA Limited launched its third chapter of the #BerokZindagi...


Cipla Health encourages healthy hygiene practices by launching ‘Ciphands’ range of Hand Sanitation products

Cipla Health encourages healthy hygiene practices by launching ‘Ciphands’ range of Hand...

  • by pitchteam
  • April 23, 2020

Distributes 20,000 hand sanitizers to front-line heroes for safety measures Cipla Health Ltd., a leading consumer healthcare brand has launched the ‘Ciphands’ range of products...


Cipla Health Limited Partners with Zomato, Swiggy And Dunzo To Provide Essential Wellness Offerings To Its Consumers

Cipla Health Limited Partners with Zomato, Swiggy And Dunzo To Provide Essential...

  • by pitchteam
  • April 15, 2020

Products like hand sanitisers, anti-smoking/nicotine gums, multivitamin tablets, experdine gargle amongst others, made available to consumers via robust delivery channels across 45 cities...


Madison Media appointed as Media AOR for Cipla Health

Madison Media appointed as Media AOR for Cipla Health

  • by pitchteam
  • January 16, 2020

The account was won in a multi-agency pitch. Madison will handle the entire media mandate for the healthcare company Madison Media has announced that it...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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