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Brands are set to amp up their influencer budgets thanks to the increasing trust Gen Zs repose in popular content creators than celebrities
Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on everyday items, say industry watchers
The news website has also conducted interviews with celebrities from the Tamil entertainment and film industry to see how the stars are planning to celebrate...
2020 will witness 6 new and relevant categories for kids to vote for their favorite entertainers during the lockdown It is time to forget about...
In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing...