Prior to joining CEAT, Debashish was the Director of Digital Transformation & Customer Experience at Pfizer
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand...
While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new...
Led by three girls, Team BlitzkriegXP to focus on competition, content creation and talent discovery 121XP, India's first ever Out-of-the-line agency, today announced...
The brand aims to bring out the hidden football talent from the north-eastern hinterlands Keeping up the spirit to support India’s budding sports talent, Asian...
CEAT Ltd. renewed its association with one of world’s most swashbuckling batsmen; Rohit Sharma for a period of 3 years. Rohit Sharma is the first...