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Marketing Moments
Cadbury Perk and Alia Bhatt ask people to ‘Take it...

Cadbury Perk encourages consumers to embrace life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’

By Team PITCH

Marketing Moments
Alia Bhatt’s New Mantra in Life Is To ‘Take It...

The much-loved chocolate brand brings back Alia Bhatt as the brand ambassador Cadbury Perk, one of Mondelez India’s iconic and....

By Team PITCH