JioStar ropes in 15 sponsors for the Tata Women’s Premier League 2026

The TATA Women’s Premier League (WPL) is set to return with its fourth edition, running from January 9 to February 5, 2026.

JioStar, the official broadcast and streaming partner, has onboarded a robust and diverse line-up of 15 sponsors for the upcoming season, underscoring the league’s expanding scale, credibility and growing appeal across consumer categories.

Sponsors for TATA WPL 2026 include State Bank of India (SBI), BHIM UPI, Kingfisher Premium Packaged Drinking Water, Kalyan Jewellers, TVS Eurogrip Tyres, VIDA, OpenAI (ChatGPT), OnePlus, Tata Capital, Policybazaar, Pidilite, Wipro, Reckitt Benckiser India, Mast Masala and Crystal Cook N Serve.

Commenting on the development, Anup Govindan, Head – Sports Sales, JioStar, said, “WPL 2026 represents a clear inflection point for women’s cricket, both in scale and commercial ambition. Brands are increasingly looking beyond short-term visibility to build deeper, long-term associations, and the WPL offers a powerful platform that delivers scale, high engagement and strong consumer connect. The diversity of categories coming on board reflects growing confidence in women’s cricket as a premium and impactful media property. We are excited to collaborate with brands that share our vision of building women’s cricket into a long-term, world-class sporting league.”

The TATA WPL 2026 will get underway on January 9, with the opening clash featuring Mumbai Indians against Royal Challengers Bengaluru.