Good Glamm Group has signed a three-year deal with Dharma Productions.

As per reports, under this exclusive alliance, all theatrical and OTT releases from Dharma Productions over the next three years will prominently feature collaborative ventures with Good Glamm's portfolio of beauty brands. St Botanica, Organic Harvest, and MyGlamm, well-established names under the Good Glamm umbrella, are slated to take center stage through innovative in-movie and OTT placements.

The collaboration with Dharma Productions will showcase these brands through co-branded lines, limited edition launches, and dedicated marketing campaigns released under the distinguished banner of Dharma Productions.

It's worth noting that the Good Glamm Group encompasses an array of acquisitions, including The Moms Co, Organic Harvest, Sirona, St Botanica, and BabyChakra. Additionally, the group boasts a presence in the digital media and content domain through the acquisition of ScoopWhoop. Notably, the group holds a stake in Twinkle Khanna's media company, Tweak India, further enhancing its diverse and influential portfolio.