Arvind Fashions to Acquire Flipkart’s Stake in Youth Brands for ?135 Crore

Arvind Fashions has announced plans to purchase Flipkart’s stake in its youth brands business for ?135 crore, a strategic decision that gives Arvind full ownership of the venture and reinforces its position in the young consumer segment.

The transaction will see Arvind take complete control of the operations and future direction of the youth brands arm, which had previously been managed as a joint venture with Flipkart. The buyout is part of Arvind’s broader strategy to sharpen its focus on brand-led growth and enhance its appeal among younger shoppers.

By consolidating ownership, Arvind aims to accelerate decision-making, streamline product launches and expand distribution across both digital and physical retail channels. The company plans to leverage its deep fashion expertise and market reach to drive stronger engagement and revenue growth from youth-centric labels.

The deal also reflects a shift in e-commerce partnerships, with Arvind opting to internalise its youth brands operations rather than co-own them with an online marketplace. With the transaction set to complete in the near term, the company is expected to integrate the youth portfolio more closely with its existing fashion ecosystem.