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We’re now seeing a strong trend of premiumization: Hindware’s Nirupam Sahay

We’re now seeing a strong trend of premiumization: Hindware’s Nirupam Sahay

  • by SImran Sabherwal & Anushka Choudhary
  • October 22, 2025

In an exclusive Q&A, CEO Nirupam Sahay discusses Hindware’s focus on premium products, experiential marketing, achieving double the market growth by FY26 and more


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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