premiumization-in-alcobev-industry

Home
premiumization-in-alcobev-industry

‘Young Consumers of Today Relate With Brands That Walk The Talk’: Varun...

by Simran Sabherwal
January 11, 2024

Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev industry, promoting responsible drinking and...