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Inside Himalaya’s OTX Playbook: Where Ancient Ayurveda Meets Future-Forward Wellness

Inside Himalaya’s OTX Playbook: Where Ancient Ayurveda Meets Future-Forward Wellness

  • by Ananya Patil
  • July 29, 2025

From gummies to AI and Shilajit to sentiment analysis — Vikas Bansi on how Himalaya is blending tradition, tech, and trust to shape the new...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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