Guest Column: Shantomoy Ray, Founder-Director, K-Factor Communications, writes on why businesses must adapt strategies to meet the growing demand for responsible, personalised and innovative offerings
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about the power of storytelling in modern advertising
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes why brands must carefully craft their messaging to align with cultural values, traditions and...
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Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape