a-strategic-response-to-the-deceleration-in-ad-spending-by-traditionally-large-advertisers-this-recalibration-reflects-a-broader-industry-trend-where-companies-are-seeking-to-diversify-their-advertising-portfolios-beyond-digital-mediums-as-growth-in-digital-ad-spends-by-major-players-shows-signs-of-plateauing

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• a-strategic-response-to-the-deceleration-in-ad-spending-by-traditionally-large-advertisers-this-recalibration-reflects-a-broader-industry-trend-where-companies-are-seeking-to-diversify-their-advertising-portfolios-beyond-digital-mediums-as-growth-in-digital-ad-spends-by-major-players-shows-signs-of-plateauing