The exchange4media Group hosted the 13th edition of e4m NEONS OOH Awards 2024 on Wednesday, May 8, at a star-studded award ceremony at Taj Santacruz, Mumbai. The awards recognised and celebrated the exceptional work in OOH advertising ecosystem and honoured  creative excellence in out-of-home advertising design & innovation. The big awards of the night - ‘OOH Media Agency of the Year’ saw a tie between two agencies - Madison OOH & GroupM OOH Solutions. While Hindustan Unilever bagged the ‘OOH Advertiser of the Year’ honour, the OOH Campaign of the Year was awarded to Taj Mahal’s ‘Megh Santoor’ campaign by RapportWW. 

Coming to the medal tally, Madison OOH bagged a total of 20 metals including 9 golds, 6 silver and 5 bronze metals across categories while GroupM OOH Solutions took home a total of 24 metals including 3 golds, 11 silver and 10 bronze metals across categories. On the other hand, Hindustan Unilever bagged a total of 8 metals for their impressive work, included 6 gold and 2 silver metals. 

The prestigious awards recognise and celebrate exceptional work across 8 prime categories which are further divided into various sub-categories. The other brands that won big at the e4m NEONS OOH Awards 2024 include Absolut, IIT Bombay, Mood Indigo, Prega News, Taj Mahal and Tata. Apart from GroupM OOH Solutions and Madison OOH, the other agencies that took home the maximum awards include Laqshya Media Limited, Ideacafe.agency and RapportWW. 

The awards recognised and honoured brands and agencies for their impressive and path-breaking work, content, excellence, innovation and creativity. The dazzling awards night was graced by top industry leaders, heads and experts from the OTT and advertising domain.

This year, the e4m NEONS OOH Awards 2024 jury was chaired by Kavita Chaturvedi, Chief Operating Officer, Snacks ITC Limited. The other jury members are some of the prominent names from the media world including industry leaders and seasoned professionals. The jury meet was held virtually on April 24 during which the jury panel comprising of distinguished leaders from marketing and advertising world decided the winners. 

Here’s the complete list of winners: