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Marketing Moments
‘We will counter shrillness with intensity, noise with depth &...

Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus....

By Tasmayee Laha Roy

Marketing Moments
Video brands to spend 57% budget on digital advertising in...

India and Spain to lead adspend growth through 2022, says Zenith’s Business Intelligence – Video Entertainment report Zenith forecasts video....

By Team PITCH

Marketing Moments
Technology blurring lines of communication: New beginnings during turbulent times

Guest Column: Meenu Bagla, CMO, Cyient Ltd., writes the pandemic has again highlighted the value of human capital in ensuring....

By Meenu Bagla