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Marketing Moments
Indulgence meets technology with Cadbury 5Star’s latest campaign ‘5Star Do...

All you have to do is say “Ok Google, eat a 5Star” to activate the ‘do nothing mode’ and meet....

By Team PITCH

Marketing Moments
How mobile has become the marketer’s resilient channel

Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth....

By Team PITCH

Marketing Moments
For brands, value proposition offered by Reels and IGTV remains...

Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market....

By Tasmayee Laha Roy

Marketing Moments
Why Cadbury shared its Diwali ad with local stores through...

Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800....

By Neeta Nair

Marketing Moments
Mondelez India urges ‘Goodness’ this Diwali, through Cadbury Celebrations’ ‘Most...

Leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes, to give them....

By Team PITCH

Marketing Moments
Mondelez India forays into cake category

Launches Cadbury Chocobakes Choc Layered Cakes Mondelez India, the makers of snacking brands Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc.,....

By pitchteam

Marketing Moments
Wavemaker wins e-commerce mandate for Mondelez India

Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners Wavemaker has....

By pitchteam

Marketing Moments
Brands That Adapt And Reinvent Themselves, While Staying True To...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez....

By Sudhanshu Nagpal

FEATURED
User Generated Content by brands - Is the trend here...

While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of....

By Nafisa Shaheen

Marketing Moments
The Pandemic And The Notion Of Restricted Living

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India....

By Anil Viswanathan