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Marketing Moments
Trends that will dominate marketing in 2021

From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the....

By Misbaah Mansuri

BrandTalk
‘That online retailers are unbeatable in terms of price is...

BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co.....

By Simran Sabherwal

Marketing Moments
Customer-centric brands understand the power of service recovery

Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research,....

By Piyali Chatterjee

Marketing Moments
Shyam Steel India ropes in Sonu Sood as 'Build India...

Shriram Beriwala & Shyam Sunder Beriwala, founding Directors of the organization are expecting vast public support for the first-of-its-kind initiative....

By Team PITCH

Marketing Moments
Reality show helps drive deeper conversations with youth: Harish Narayanan,...

With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of....

By Ritika Raj

Marketing Moments
BIC Cello ropes in PR Pundit as its strategic communication...

Pundit will be responsible for devising an integrated communication programme and CSR initiatives, in addition to campaign planning and execution....

By Team PITCH

Marketing Moments
ITC Vivel makes art accessible to visually impaired on Instagram

This World Disability Day, ITC Vivel partners with AltMuseum to open the world of art to more than 280 million....

By Team PITCH

Marketing Moments
Honey Fraud: Will the controversy snowball into a crisis for...

Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of....

By Misbaah Mansuri