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Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content....
Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive....
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google....
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google....
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying....
Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts
The award recognises and celebrates excellence in the advertising, media and marketing ecosystem
Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least....
The brand was previously associated with DDB Mudra
