Tags STORY
BrandTalk
Govt advisory for inbuilt radio in mobile handsets to boost...

The CEO of MYFM spoke to e4m on the recent government advisory, market expansion plans and the upcoming radio broadcast....

By Team PITCH

Marketing Moments
AI: The big plan of the big tech world

In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become....

By Nilanjana Basu

Marketing Moments
IPL 2023 records live broadcast reach of 434.2 mn: BARC

The cricketing extravaganza has also grossed its highest-ever reach of 291.4 million in the Hindi-Speaking Market (HSM)

By Team PITCH

Marketing Moments
All India Radio to be now called Akashvani

Prasar Bharati CEO Gaurav Dwivedi has said in an internal order that the decision was taken earlier but is being....

By Team PITCH

BrandTalk
The Indian advertising industry is being taken more seriously now...

The CEO and MD of DDB Mudra Group, who is one of the 13 Indian jury members at Cannes Lions....

By Tanzila Sheikh

Marketing Moments
M&E sector will grow by leaps & bounds with emergence...

The Union minister was speaking at FICCI Frames 2023 conference

By Team PITCH

BrandTalk
Trends are very important for the GenZ cohort: Sunder Balasubramanian,...

Balasubramanian, the CMO of fashion e-comm brand Myntra, talks about its latest FWD offering, catering to the mercurial GenZ cohort....

By Tanzila Sheikh

Marketing Moments
K’taka election fever: Ad spends on news channels expected to...

Industry observers say the South market has a stronger news consumption pattern and with this state poll being touted as....

By Nilanjana Basu

Marketing Moments
Marketing 2.0: Are ad agencies feeling the heat as influencers...

Top advertisers are increasingly relying on influencers for both branding and sales. Many brands are allocating up to 10 percent....

By Kanchan Srivastava

On The Move
Saurabh Nath joins Perfetti Van Melle as Associate Director

Nath was previously with Swiggy as Head of Brand Marketing

By Team PITCH