Tags STORY
Marketing Moments
Rise of live commerce: Advertisers log into new channel of...

Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying....

By Shantanu David

Marketing Moments
Marketers shifting ad money from Search to e-commerce & social...

Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts

By Team PITCH

Marketing Moments
Who will be IMPACT Person of the Year, 2022?

The award recognises and celebrates excellence in the advertising, media and marketing ecosystem

By Team PITCH

Marketing Moments
Google to hike ad rates for festive season?

Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least....

By Shantanu David

On The Move
Dentsu Creative India wins integrated media mandate of Gulf Oil

The brand was previously associated with DDB Mudra

By Tanzila Shaikh

Marketing Moments
Did digital advertising hit the slow track in H1?

Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when....

By Kanchan Srivastava

Marketing Moments
Jio Bharat Phone: Time for advertisers to dial up digital...

The 4G-enabled feature phone is going to be a game changer as advertisers will get access to a whole new....

By Shantanu David

On The Move
iProspect is Carlsberg Group’s media agency

The dentsu-owned agency will take charge from January 2024

By Team PITCH

On The Move
ITC reappoints Sanjiv Puri as MD & Chairman for second...

A news report citing the company’s AGM notice said that it will also appoint its food business chief executive Hemant....

By Team PITCH

Marketing Moments
Amazon's 'entry' into Google-CCI case fires up rivalry between the...

Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American....

By Kanchan Srivastava